Founded in 1991, the company has been focusing on the cultivation, detection, production, refrigeration and sales of frozen fruits and vegetables, frozen dumplings, chili products, nutritional pasta products, aquatic products and other food products for more than 30 years, forming a complete and efficient food production and processing industry chain. The products are sold all over the world, and have been sold to dozens of countries in Asia, Europe and the United States, especially in Japan, which has established stable cooperative relations with several listed companies for decades. The company continuously improves product quality and management level. The honors successively obtained include: one of the first batch of 27 enterprises exporting spinach to Japan approved by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China and recorded by the Ministry of health, labor and industry of Japan, one of the first batch of eight enterprises exporting frozen spinach to Japan for chlorpyrifos pesticide exemption project, which was rated as the key leading enterprise of agricultural industrialization in Shandong Province, high-tech enterprise and food production in "Shian Shandong" The processing demonstration enterprise, Shandong food hygiene credit grade a enterprise, Qingdao advanced unit of safety production, won the honorary titles of Qingdao import and export credit enterprise, Jiaozhou love enterprise and Qingdao famous brand products.
In order to let people eat safe and healthy nutritious food, the company started to organize a team to research and develop quick-frozen dumplings, seafood spicy sauce, nutritious pasta products and other products in 2012. After tens of thousands of tests, the company independently developed more than ten kinds of quick-frozen dumplings, seafood spicy sauce and nutritious pasta products. In 2014, "Happy New Year" brand was founded successfully, and has been awarded the honorary titles of "Qingdao famous brand" products, "China famous snacks", "Shandong famous food" and so on.